Online reputation monitoring is checking if anyone is ‘talking’ about you or your brand. Online Reputation Monitoring is very important for any online business like e-commerce portal, travel portals, online shops. With recent explosion of social networking sites( Facebook, Twitter etc.), even brands which normally sells offline, monitoring online reputation has become a major brand management exercise.
Common people, customers of any service or product may write ( a blog post), tweet ( on twitter), update status ( on Facebook) about his own experience about that service of product! And his blog post, status update or tweet may go viral ( which means it gets shared by many people who agree with his view about that product) in web, then it may mean huge credibility loss tot he product, brand or service! This in turn may result in huge revenue loss to the brand owner!
For a person, it may tarnish his image, destroy ones authority on his subject both online and offline, which may result immediate loss of revenue, embarrassment! Imagine a doctor or hospital whose reputation goes down! Or which gets bad reviews online, no one will take their patients to them!
The same is true for a blogger! But since a blogger can be anonymous, both good review or bad review may help him getting more visitors to his website! And normally, more visitors mean more revenue for a blogger! But if blogger blogs about some of his authoritative subject and he he gets bad reviews, his offline revenue may go down! For example, if a photographer blogs about “Photography“, and if he gets negative review, tweet, or status update in Facebook, his blog may get more visitors, but he may lose many photography assignment!
One of the most interesting thing is, Google stores almost all information including the tweets, reviews, blog posts about any one, any product or service and Google shows them when some one searches about that product, brand, service or person!
So, everyone, whether depends on internet/website or not, needs to do Online Reputation monitoring!